$7,000.00
Marketing, BS
Students will learn the art and science of marketing through the delivery of a balanced curriculum that ensures fundamental business competence. They will develop analytical, critical reasoning, and communications skills by focusing on customer needs and the dynamics of buyer behavior. Students gain an appreciation of cultural differences, quality concerns, ethical and sustainability issues, and disruptive technology impacts on a global marketplace. Courses in marketing research, consumer behavior, pricing, social media marketing, and digital marketing enable our graduates to provide customer insights and create value for their employers.
What Will You Learn?
In our management, marketing, and professional sales programs, students learn in-demand skills that employers have identified as critical for job candidates, including:
-How to apply management theories to enhance organizational welfare and profitability
-Ability to develop and implement strategic and tactical level plans to support organizational goals
-How to apply quantitative measures and analytical skills to business decisions and ability to generate revenue and “sell the business,” among others
Students in management, marketing, and professional sales study in small classes, taught by faculty with significant industry experience who are recognized experts in their fields. They gain real-world experience through internships, mentoring, and other professional enrichment activities, and make connections with potential employers. Business students also benefit from the sophisticated resources in the Cotsakos College of Business, including the Russ Berrie Institute for Professional Sales with its Professional Sales Laboratory.
| Analytical Skills | Communication | Social Media |
| Leadership Skills | Digital Marketing | Customer Experience |
| Cross Functional Collaboration |
Program Partner
Career Opportunities
Marketing Manager
Brand Manager
Market Research Analyst
Digital Marketing Specialist
Social Media Manager
Advertising Coordinator
Public Relations Specialist
Content Strategist