$7,000.00
Applied Business Analytics, BS
The BS in Applied Business Analytics empowers students with the knowledge, tools, skills and industry preparedness to analyze and interpret data-driven solutions. Integrating math, technology, statistics, and business domain expertise, the curriculum addresses emerging challenges such as optimization, machine learning, AI, marketing analytics, data mining, databases and data warehousing. Students use industry tools such as Tableau, R, and Python to complete industry-relevant projects using real data. A degree in Applied Business Analytics enables graduates to forge sustainable careers in finance, healthcare, digital marketing, cybersecurity, and project management.
What Will You Learn?
In our management, marketing, and professional sales programs, students learn in-demand skills that employers have identified as critical for job candidates, including:
-How to apply management theories to enhance organizational welfare and profitability
-Ability to develop and implement strategic and tactical level plans to support organizational goals
-How to apply quantitative measures and analytical skills to business decisions and ability to generate revenue and “sell the business,” among others
Students in management, marketing, and professional sales study in small classes, taught by faculty with significant industry experience who are recognized experts in their fields. They gain real-world experience through internships, mentoring, and other professional enrichment activities, and make connections with potential employers. Business students also benefit from the sophisticated resources in the Cotsakos College of Business, including the Russ Berrie Institute for Professional Sales with its Professional Sales Laboratory.
| Analytical Skills | Communication | Social Media |
| Leadership Skills | Digital Marketing | Customer Experience |
| Cross Functional Collaboration |
Program Partner
Career Opportunities
Data Analyst
Business Intelligence Analyst
Financial Analyst
Marketing Analyst
Operations Analyst
Risk Analyst
Supply Chain Analyst
Management Consultant