Public Relations

Degree: B.A

The public relations track prepares students for careers in a variety of increasingly integrated marketing communications industries. Public relations knowledge and skills apply to virtually all industries and interest areas. Careers in public relations-related fields continue to grow faster than the national average and are listed as a top-8 growth industry by Fortune magazine. Public relations programs help support an organization's business objectives and increase corporate reputation, drive sales and even build a brand. We offer a rigorous public relations curriculum which includes integrated communication planning, digital and social media marketing, strategic multiplatform writing, event promotion, and program development. Our courses and extracurricular opportunities enhance a student's knowledge and skills in effective communication messaging, critical problem-solving, creative idea development, and reputation management. Students intern and secure careers working across a variety of industry sectors including fashion, sports, consumer, healthcare, food, travel, finance, entertainment, corporate, and many more. Our graduates enjoy careers in public relations agencies, corporations, government, nonprofits, hospitals, sports teams, entertainment venues, advertising agencies, record labels, investment firms, media companies, and professional associations.