Communication
Degree: B.A
The BA in Communication lays the groundwork for crafting messages, understanding audiences, working with modern media technologies, learning key communication theories, honing intercultural skills, and developing critical thinking and creative competencies. Students combine critical thinking and creative skills with writing and audio, visual, and digital communications, enhancing their interpersonal and intercultural competencies and providing a platform for ongoing engagement with today's media-driven world. Students examine the relationship of communication with other humans, with culture, and with society, taking a critical eye to the constant flow of messages that surround us — messages from the news media, other humans (social media and digital communication,) advertising and marketing, governments, and non-profits, and more. To understand contemporary issues in human communication and media, students also develop an understanding of the history of media and the digital landscape and cultural, ethical, and legal considerations for professional practice. The BA in Communication gives students the freedom to explore a variety of communication topics, while teaching the skills necessary to be adept, versatile, and highly employable communicators in an extensive range of careers.
In our communication programs, students learn in-demand skills that employers have identified as critical for job candidates, including:
-Social, cultural, legal, and ethical issues in the field
-Ability to research and evaluate problems using communication technologies
-Technical communication skills
-Oral, written or visual expression
Our communication students write news, conduct research, make films, produce and broadcast TV and radio shows, launch PR campaigns, create and manage social media content, and much more. They learn in state-of the-art facilities, including our HD TV broadcast studios, radio station, film production lab, digital audio production lab, several digital video and audio editing rooms, and our new Social Media Applications Research and Teaching SMART lab.
Digital Fluency | Collaboration | Creativity |
Video Production | Public Speaking | Social Media Marketing |
Broadcasting |